Monday, January 7, 2008

COPYRIGHT? WHAT COPYRIGHT?

(You can read through this and then move on to the lower posts, since this is meant more as entertaining commentary than as real analysis of the Home Depot contest itself)

Did you know the "sample entry" that Home Depot posted (to give everyone an idea of what sort of video entry to make), is laden with copyrighted products, and would seem to violate their own contest rules? Take a look at this frame:



It starts off with a subtle focus on a Coca-Cola bottle. "Big deal", right? But there it is...in all its ironic glory. In hindsight it seems telling of the quality-control that went into this contest. All I can say is that maybe they got permission from Coca-Cola to place the product front-and-center, particularly when you consider that Coca-Cola is headquartered in Atlanta (like Home Depot) and the former CEO of Home Depot was once the director of the Coca-Cola Company.

Something else that seems interesting is the fact that Home Depot is continuing to log on to their user account ("THDGiftCards") as recently as yesterday.



What do you suppose they are watching over there? If they are watching "The Proof!", it would be great if they would leave a comment once in a while. Well, enough of this. Now you can scroll down for more serious conversations.